VidCon is the largest celebration of digital content creators and the place to meet with their fans, learn from each other and celebrate the diverse facets of digital culture, from gaming to beauty and even analytics. Given the large presence of the gaming community at VidCon events and the celebration of 15 years of Minecraft at VidCon 2024, the creative emphasis for 2024's branding and experiential design was the immersive and magical world of games and the supportive community that surrounds it.