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Manal Elias
CREATIVE DIRECTOR
VidCon 2024
Branding | Experiential Design
VidCon is the largest celebration of digital content creators and the place to meet with their fans, learn from each other and celebrate the diverse facets of digital culture, from gaming to beauty and even analytics. Given the large presence of the gaming community at VidCon events and the celebration of 15 years of Minecraft at VidCon 2024, the creative emphasis for 2024's branding and experiential design was the immersive and magical world of games and the supportive community that surrounds it.
Sacred Soil:
The Piney Woods School Story
Branding | Film Title Design
Sacred Soil is a Hulu documentary on the oldest Black boarding school in the US. Inspired by the Piney Woods students' respect for legacy and their planting of positive seeds, the film's logotype, with its old-school serif qualities, is both nostalgic and academic, and the opening graphics are reminiscent of seeds flourishing.
VidCon 2023
Branding | Experiential Design
The magic of digital culture and its biggest creators in real life — the goal for VidCon 2023's branding was to create artwork and experiences as eclectic and diverse as the Creator community.
The Smith Family x
Westbrook Media
Digital Content | Show Graphics & Animation
My work with Westbrook Media includes short digital content for artists like Will Smith, Jada Pinkett Smith, John Boyega and Jessica Chastain, as well as design and animation for digital series Red Table Talk for Jada Pinket Smith & Facebook Watch and The Solution Committee for Jaden Smith & SNAP.
Jimmy Choo x Eric Haze
Animation | Experiential Design
For the launch of the Jimmy Choo x Eric Haze collection, we animated the iconic artist Eric Haze's artwork Chasing Stars. The large scale animation was beautifully integrated into the Jimmy Choo x Eric Haze pop up stores with the curation of Poggy and the Jimmy Choo team.
Gold House A100
Non-Profit Campaign | Billboard Design
Gold House is a non-profit collective with a focus on representation and social equity for Asians & Pacific Islanders. For the 2021 launch of the A100 list of most impactful Asians & Pacific Islanders, I designed and animated their billboard messaging in Times Square, New York during APPI Heritage Month.
Here For It with Avani Gregg
Branding | Show Graphics & Animation
An eight-part series hosted by the TikTok Star Avani, Here For It focuses on social issues that impact Gen Z like body positivity, bullying, loneliness and online love.
Watch full episodes on Facebook.
The Solution Committee
with Jaden Smith
Branding | Show Graphics & Animation
Jaden Smith's SNAP original aired shortly before the 2020 presidential elections. While the first three episodes of the show focus on the power of voting, Jaden and his guests also touch on the Black Lives Matter movement, diversity in education and environmental racism. Show guests include: the Biebers, Bella Hadid, Lena Waithe, Janelle Monae, Common and more. Watch full episodes on SNAP.
General Standard Apparel
Design & Animation | Brand Campaign
From "seed to sewn', General Standard is setting a new standard for sustainable apparel, made in the USA. I designed and animated the brand's launch campaign film with collage as the stylistic direction and messaging focused on the apparel's sustainable approach to production and delivery.
Dads Just Don't Understand
Show Graphics & Animation
This digital series that celebrates Black father figures is brought to you by Will Smith and hosted by comedian Kevonstage.
Watch full episodes on Facebook.
JUST WATER Brand Film
Brand Film | Design & Animation
Jaden Smith's water brand JUST WATER offers a new standard of sustainable and recyclable water packaging. This animation guides us through the process of packaging JUST WATER.
THRDWRLD Animations
Digital Content | Animated Explainers
THRD WRLD is a YouTube channel that I co-created with my writing and directing partner Vanessa Perez. Originally from Venezuela and Dubai, we are based in Los Angeles and we make videos about what we find funny, delicious and provocative
.
Watch full episodes on YouTube.
UCLA Summer Sessions
Editorial
Print marketing collateral for UCLA's 2016 Summer Sessions.
Abu Dhabi Petroleum Exhibit
Experiential Design
Mural design for Gerab National Enterprises' exhibition stand at the Abu Dhabi Petroleum Conference, showcasing the company's historical timeline.
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